Frequently Asked Questions
Why is a strong presence important for local businesses?
A strong presence is the first step toward success. With Listing Builder, you are getting the most essential set of tools they need to start building their online reputation. And after you give it to them—they’ll need more of your solutions to take their marketing to the next level.
What is presence management and how does it help local businesses?
Presence management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial.
What is reputation management?
The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.
Why is online review monitoring important?
With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention.
Why is review generation important?
Local search is driven by online reviews, and so is revenue. On average, customer ratings are proven to increase sales by 18%, and 90% of people claim positive reviews influence their purchasing decisions. Smart business owners are getting serious about soliciting feedback, but generating reviews is hard work. It’s a hassle reaching out to customers, not to mention directing them to review sites, tracking conversations and sharing recommendations on social media. Business owners need a solution that does the heavy lifting for them.
Why is it important for local businesses to have a mobile optimized listing?
For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.